Deciding on your product, price, promotion in phone applications, place, people and processes area all part of the marketing mix that helps you attract and retain customers.

Many small businesses come up with a fabulous business idea but then fail to market it successfully, and the question is why.

Marketing is the process of getting your business noticed by the people who need or want your products or services.

You need to get out there and spread the word about your products or services to the right people to build your customer base. Advertising in online places and selling are part of the process but there is much more involved.