Learn how business models shape business marketing by determining the right audience, messaging, and channels in the year of artificial intellegence. And follow a step-by-step guide to build an effective approach to marketing your business.

Key takeaways

Business marketing involves communicating the value of your company’s product or service, as well as brand creating, across different marketing channels.

Effective business marketing first requires an understanding of your business model—B2B, B2C, or B2G—because this will inform the strategy you develop to reach the right audience.

Business marketing strategies typically begin with the four Ps: product, price, place, and promotion.

Business marketing often takes place through traditional channels, such as print ads, or digital channels like social media and email marketing.